TL;DR
Pet Wellbeing announced liquid ashwagandha supplements formulated separately for cats and dogs, with sales scheduled to start October 27, 2026. The company says the products are intended to support a calm mood and help pets adapt to everyday stress; evidence of their effectiveness and product-specific safety details were not included in the announcement.
Pet Wellbeing has announced two liquid ashwagandha supplements, with separate formulas for cats and dogs scheduled to go on sale October 27, 2026. The company says the products are designed to support a calm mood and help pets adapt to everyday stress, but the announcement does not provide product-specific clinical evidence or detailed safety information.
The Louisville, Kentucky-based company said its herbalists and veterinarians developed each formula for the needs of the species it is intended for. Both products are liquid tinctures, which Pet Wellbeing describes as an administration format suited to cats and dogs. The company did not specify ingredients beyond ashwagandha in the supplied announcement, or provide serving instructions.
Pet Wellbeing says the formulas are intended to support a relaxed mood during stressful moments and help pets adapt to situations including travel, veterinary visits, grooming and loud noises. Those are company-described product aims, not independently confirmed outcomes. The announcement lists production in an FDA-registered, GMP-certified facility and third-party testing among the product highlights; it does not identify the testing laboratory, methods or results.
The products are expected to be available from October 27, 2026, through Pet Wellbeing’s website and Amazon. The company advises pet owners to speak with a veterinarian before adding a supplement to an animal’s routine. It did not announce prices, bottle sizes or a wider retailer launch date.
A New Option for Pet Owners
The launch adds two species-specific herbal products to the pet supplement market and gives owners an option the company says is intended for routine stress-related situations. The separate cat and dog formulas are relevant because the announcement positions the products as developed for each animal’s needs, rather than as one formula for both species.
However, the announcement is a product launch notice, not evidence that the supplements prevent or treat anxiety or other health conditions. Owners considering an herbal supplement should review its ingredients and intended use with a veterinarian, especially if a pet has a health condition or takes medication. Pet Wellbeing itself recommends veterinary consultation before use.
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Holiday Stress Drives the Timing
Pet Wellbeing said the products are launching ahead of the holiday season, when travel, visitors, altered routines and New Year’s fireworks may disrupt pets’ usual environments. The company’s announcement frames these common circumstances as the reason for offering a daily supplement option. It does not say that the products are specifically limited to seasonal use.
The company says it has supplied holistic health products for cats and dogs since 2001 and combines traditional herbal practice, research and practical experience in product development. It also reports holding the National Animal Supplement Council Quality Seal. These details describe the company and its stated production approach; they do not establish the effectiveness of either new formula.
““Pet parents tell us the holidays are some of the hardest weeks for their cats and dogs.””
— Mandy Tinevez, Pet Wellbeing’s lead product developer and clinical herbalist
Evidence and Product Details Missing
The supplied announcement does not provide studies or trial results evaluating these specific products, nor does it detail how the company assessed claims about mood or adaptation to stress. It also does not give complete ingredient lists, serving directions, possible side effects, age restrictions or guidance for pets with medical conditions. These details should not be inferred from the general description of ashwagandha as an adaptogenic herb.
Prices, package sizes and the extent of third-party testing were not stated. The announcement names October 27, 2026, as the planned start date, but does not clarify whether inventory will be available in all regions or how quickly the products may reach other retailers.
Sales Begin October 27
Pet Wellbeing says the cat and dog supplements will be available starting October 27, 2026, on its website and Amazon. Further information on price, packaging, ingredients, directions and testing may become available through the product listings or the company before or at launch. Pet owners should consult a veterinarian before use, as the company recommends.
Key Questions
What did Pet Wellbeing announce?
The company announced two liquid ashwagandha supplements: one formulated for cats and another for dogs. It says they are intended to support a calm mood and help pets adapt to everyday stress.
When and where will the supplements be sold?
Pet Wellbeing says both products are scheduled to be available from October 27, 2026, through petwellbeing.com and Amazon. Prices and broader retailer availability were not provided.
Has the company provided evidence that the products work?
The announcement describes the products’ intended benefits but includes no product-specific clinical study results or other detailed effectiveness evidence. The claims should be understood as the company’s stated aims.
Should pet owners consult a veterinarian first?
Yes. Pet Wellbeing recommends speaking with a veterinarian before adding either supplement to a pet’s routine. The announcement does not include detailed safety or dosing instructions.
Source: petsplusmag.com
