TL;DR
Momentum Carnivore Nutrition has launched freeze-dried rainbow trout head chews for dogs, its latest single-ingredient, whole-prey product. Retailers can order them now in 18-count bulk bags; the company lists an individual chew MSRP of $5.99.
Momentum Carnivore Nutrition has launched freeze-dried rainbow trout head dog chews, adding a single-ingredient, whole-prey option to its novel-protein line. Retailers can order the chews now, and the company says they were previewed at this year’s SuperZoo trade show.
The chews are made from Idaho-raised rainbow trout heads and sold in 18-count bulk bags. Momentum lists a $5.99 suggested retail price per chew. Retailers may place orders directly with the company, through a Packer Mellem sales representative or through a Momentum distributor.
Momentum says it sources the trout heads through Fraction, a freeze-drying facility in Buhl, Idaho, which works with Riverence, a U.S. trout producer. According to the company’s announcement, the fish are raised in land-based raceways using free-flowing spring water along Idaho’s Snake River in the Magic Valley. The farms are certified under the Aquaculture Stewardship Council’s Freshwater Trout Standard.
The product is presented as a single-ingredient chew using the head as part of a nose-to-tail approach. Momentum says trout provides DHA and omega-3 fatty acids, as well as glucosamine, chondroitin, collagen, calcium and phosphorus. The company describes trout as a novel protein that may suit dogs with some food sensitivities; that description is a product claim, not a guarantee of suitability for an individual dog.
A New Option for Pet Retailers
The launch gives independent pet retailers another single-ingredient chew to offer customers seeking less common animal proteins. The trout-head shape and sourcing details may also give store staff material for conversations about ingredients and fish farming, as Momentum co-owner Liz Schmitt said in the announcement.
For consumers, the product’s practical significance will depend on factors not established in the announcement, including how individual dogs respond, the chew’s size and texture, and whether the listed price fits a household’s budget. The company’s stated nutrient profile and sustainability rationale describe its case for the product; they do not independently establish health outcomes or environmental impact.
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Momentum’s Nose-to-Tail Product Line
Momentum Carnivore Nutrition is based in Manitowoc, Wisconsin, and makes freeze-dried pet treats and chews. The company says its range includes single-ingredient treats, limited-ingredient training bites and natural chews for dogs and cats. It is co-owned by the family behind its manufacturing facility and members of the Packer Mellem sales team.
The trout product extends Momentum’s novel-protein offerings and its stated nose-to-tail approach, which uses parts of the fish beyond conventional fillets. Retailers saw the product at SuperZoo this year, according to the press release. The announcement does not provide a specific calendar date for the trade show appearance or the launch.
““Expanding the chew line is one of our most frequent requests from independent retailers, and trout heads are the kind of product that gets everyone excited.””
— Liz Schmitt, co-owner of Momentum Carnivore Nutrition
Questions on Use and Sourcing
The announcement does not state the launch’s specific on-sale date for consumers, how many bags are initially available, or whether the product will be sold through online retailers. It also provides no independent testing results, nutrient analysis, feeding guidance or evidence of health outcomes.
Momentum describes the trout as responsibly raised and says using the whole fish can reduce reliance on wild ocean populations. The release does not quantify that effect or provide details on the farms’ environmental performance beyond the stated ASC certification. Pet owners with questions about a dog’s diet or food sensitivities should consult a veterinarian.
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Retail Orders and Store Availability
Retailers can place orders through Momentum, Packer Mellem representatives or the company’s distributors. The announcement does not give a timetable for when individual stores will stock the chews or when broader consumer availability will begin. Further details on supply, distribution and product guidance may come from the company or retailers as orders proceed.
Key Questions
What are Momentum’s rainbow trout head chews?
They are freeze-dried dog chews made from rainbow trout heads. Momentum describes them as a single-ingredient, whole-prey product.
How can retailers order the chews?
Retailers can order directly from Momentum Carnivore Nutrition, through a Packer Mellem sales representative or through a Momentum distributor.
What is the listed price and pack size?
The chews are offered in 18-count bulk bags. Momentum lists an individual chew MSRP of $5.99.
Are the chews suitable for dogs with food sensitivities?
Momentum calls trout a novel protein that may be an option for some dogs with sensitivities. A veterinarian can advise whether a specific dog should try it.
Where does the trout come from?
Momentum says its supplier, Fraction, works with Riverence to source trout raised at farms in Idaho. The company says those farms are certified under the Aquaculture Stewardship Council’s Freshwater Trout Standard.
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