TL;DR
MPM Products appointed Samantha Greenwood president of its North American business, promoting her from global chief marketing officer. The company says the United States generates more than 40% of its revenue; the announcement does not detail changes to its strategy, reporting structure or financial targets.
MPM Products has named Samantha Greenwood president of its North American business, placing a former global chief marketing officer in charge of a region the company says now accounts for more than 40% of its revenue. The U.K.-based pet food company said Greenwood took the U.S.-based leadership position in July, following more than four years as its global chief marketing officer.
Greenwood brings more than 25 years of experience developing international brands, according to the announcement. Before joining MPM in 2022, she held roles at consumer goods companies Mondelēz International and Kraft Heinz, working across categories that included premium coffee and chocolate. She was based in the New Jersey area for eight years, the report said.
MPM Chief Executive Officer Julian Bambridge credited Greenwood with helping shape the company’s brands and translating consumer insight into commercial results. He said her experience made her qualified to lead the North American business. Bambridge also pointed to investment in brands, innovation and capabilities as part of the company’s plans for the market, but the announcement did not provide specific targets or initiatives.
MPM’s portfolio includes Applaws, Reveal and Encore, brands focused on cat food. The company describes its products as using limited ingredients and premium cuts of poultry or fish, with recipes that include grain-free options and no artificial colors, flavors or preservatives. The announcement did not identify any new products or changes to those brands alongside Greenwood’s appointment.
U.S. Growth Puts Greenwood in Charge
The appointment gives a named executive responsibility for a market that MPM describes as strategically important and a major source of company revenue. The United States accounts for more than 40% of MPM revenue, according to the report, making leadership of the region relevant to the company’s broader commercial direction. The source does not specify whether the role covers Canada or Mexico in addition to the United States, despite its North America title.
MPM expanded its U.S. presence in 2021 by building a team across the country and broadening its retail and online reach. The report names Chewy, Amazon and PetSmart, along with other omnichannel, e-commerce and specialty retailers, as sales channels. Greenwood’s promotion follows that expansion and puts a leader with prior marketing responsibility for MPM’s global brands at the head of its North American operation.
The company’s focus on cat food also shapes the market opportunity it describes. MPM is seeking to serve owners looking for cat meals and treats across several formats, while the report points to U.S. consumer interest in pet health and sustainability. Those are company positioning points, not evidence that the appointment itself will change sales or consumer behavior.
From Global Marketing to U.S. Leadership
MPM, short for Making Pet Food Matters, was founded in 2002 and has expanded into more than 50 markets, with offices in the United Kingdom, the United States, Australia, China and Thailand, according to the source. The company is a Certified B Corporation, a status it says reflects its practices affecting workers, customers, suppliers, communities and the environment.
Greenwood joined MPM in 2022 and served as global chief marketing officer for more than four years. During her tenure, the company completed a private equity sale in 2025 from 3i Group to Partners Group, the report said. It does not describe Greenwood’s specific role in the transaction beyond saying she helped steer the company through it.
The report also cites American Pet Products Association figures showing $158 billion in U.S. pet spending in 2025, projected by the association to reach $165 billion in 2026. Those figures describe the wider pet industry, not MPM’s revenue or the company’s own sales forecast. The APPA figures cited in the report also say 95 million U.S. households had at least one pet in 2025.
““Her deep understanding of our consumers, strong connection to our brands, and proven ability to translate insight into commercial success make her uniquely qualified to lead our U.S. business.””
— Julian Bambridge, MPM chief executive officer
Role Scope and Targets Remain Unspecified
The announcement does not set out Greenwood’s detailed responsibilities, identify her reporting line, or state whether the North American remit includes markets beyond the United States. Although the title refers to North America, Bambridge’s quoted comments describe leadership of the U.S. business.
MPM also did not publish financial targets, sales projections or a timetable for the next phase of growth. The source describes investment and continued growth as company aims, but does not quantify expected results or say whether the leadership change will bring changes to staffing, distribution or product strategy.
The report includes broader pet-industry spending projections and company statements about consumer demand, but does not provide MPM-specific sales figures by brand, channel or product category. The extent to which Greenwood’s appointment will affect those areas remains unknown.
MPM’s Next U.S. Growth Steps
MPM says it plans to continue investing in its brands, innovation and capabilities in the U.S. market under Greenwood’s leadership. The source offers no dates or named initiatives to track, so the company’s next public updates on products, retail reach or business results will provide the clearest indication of how it intends to pursue that plan.
Greenwood has previously discussed work under Applaws’ Healthy Ageing platform, aimed at products for older cats, in comments to Business Chief’s Insights cited in the report. That indicates an area of product development she has discussed, but MPM did not announce a launch date or confirm that the platform is part of a new initiative tied to her promotion.
Key Questions
Who is MPM Products’ new North America president?
Samantha Greenwood has been named president of MPM Products’ North American business. She previously served as the company’s global chief marketing officer.
When did Greenwood take the role?
The report says Greenwood was promoted to the U.S.-based leadership position in July, but it does not give the year or an exact effective date.
What brands does MPM Products own?
The report identifies Applaws, Reveal and Encore as MPM’s premium cat food brands.
How important is the U.S. market to MPM?
According to the report, the United States accounts for more than 40% of MPM revenue. The company expanded its U.S. team and retail and online presence in 2021.
Did MPM announce new sales targets or products with the appointment?
No. The announcement discussed investment and growth plans but gave no specific financial targets, product launches or deadlines.
Source: rss
